Essbe, Your Business BRANDING is built into our affordable QUALITY CONTROL Certification services

In today’s market, branding your product is very important in influencing the success or failure of the item. Products especially from Sub-Sahara Africa have failed to hit the market even locally because they have not been making use of branding to create awareness.

What makes a brand a brand?

“What is a brand?” This is the question I asked one of my trainees. Without thinking, as many people know it, she said it is the logo and colors of a company. She was not wrong, but that’s not all. Many people take a brand only for logo, color or name. It is far more than that.

A brand is a name, symbols, words, design, all combined to identify a company, a product or a service to differentiate it from competition.

I wrote this article I Couldn’t Get An Interview With Her, But Her Product Branding where I talked of Nina Ngassa’s Nina’s Slow Boyz, a packaged snails which she branded and hit the Cameroon and international market with. I mentioned in this post how many people believe branding is for big companies. This is where many young entrepreneurs fail.

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