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What Businesses Do With Branding?

A business will brand when it wants to:

  • Introduce a new product

  • Bring in a new product category

  • Protect its market position

  • Widen its product offerings

Why do you need a brand?

Your brand is your identity. That is what consumers take to recognize your product immediately they see it. A brand serves as a medium for instant product identification and recognition. Effective advertising will help consumers to identify a branded product. This may lead them to have confidence in the product as well as its quality. Most retailers will prefer to put branded products in their stores because it is profitable for them. Consumers will be more attracted to branded products than those that are not branded.

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