Businesses and organizations have recognized the benefits and value of social media manager. Marketing on social media brings in quality traffic, sales, leads as well as it helps to boost your online reputation.

Are you a business owner? You may not have time to spend on social networks. You may want to get a person who will handle your organization’s online presence.

It’s quite challenging to know the best person to handle your company’s social media accounts.

When talking about a talented Social Media Manager, we are talking about someone who will be able to administer all the social media accounts. That person will be responsible for creating original content, that is video, text and images. The social media manager will have to manage the posts as well as respond to followers. In fact, it is all about managing an organization’s image coherently in order to achieve it’s marketing goals.

We are talking here about marketing and advertising. They are both an integral part of online marketing strategies. Social media marketing is about the people, conversations, lead development and sales.

Read Also: Job Description & Requirements of a Community Manager

Social Media Manager Responsibilities

A social media manager must be able to set goals and track progress. The day-to-day activities of a social media manager include:

  • Setting goals and giving reports on ROI

  • Relevant content topic development to reach the organization’s target customers

  • They need to create, edit, publish and share engaging content on a daily basis. This include images, video, news and original text

  • They have to monitor customer reviews, listen and respond to comments and queries in a timely manner

  • They create and manage online promotions and ad campaigns

  • Carrying out research on recent trends and audience preference

  • Monitor SEO (Search Engine Optimization) and web traffic metrics

  • They oversee the design of he social media accounts, for example the Facebook Page timeline cover, blog layout and profile pictures

  • Updated knowledge on current trends and technologies in social media, applications and design tools

A social media manager has to be up-to-date with the latest social media trends as well as the latest digital technologies. There is the need for excellent communication skills with the ability to express the organization’s visions or views in a creative manner.

Checkout the differences between Community Manager and  Social Media Manager in this post.

Requirements of a Social Media Manager

The end goal is for the social media manager to handle his/her online presence to ensure customer engagement and high levels web traffic generation. What then will an organization require from a social media manager?

  • You have to show a proven experience as a Social Media Manager.

  • You must have experience in managing content. Included to this is the ability to deliver creative content (original text image and video

  • Excellent skills in copywriting

  • Must have an excellent knowledge of SEO, Google Analytics and keyword search

  • You must be familiar with web design and have knowledge of online marketing channels

  • Excellent skills in communication

  • Multitasking and analytical skills

  • A knowledge in sales and/or marketing

Other titles that are similar to Social Media Manager are Social Media Coordinator and Social Media Marketing Manager.